How Bornbir works for providers

Bornbir connects birth and postpartum professionals — doulas, night nannies, midwives, lactation consultants, and many more — with parents looking for care. Here's how it works from your side.

Your free profile

Creating an account and building your profile is free. Once your profile is complete and your email is verified, it goes live automatically — parents can view your public profile page and find you on Bornbir's local provider directory pages and in their search results. Your profile stays live whether or not you ever subscribe. To get set up, see "Creating your provider account" and "Completing your provider profile".

How you get leads

Parents post care requests (we call them leads) describing what they need and where. When a new lead is posted within your service range, Bornbir notifies you by email — and by push notification if you use the Bornbir for Providers iPhone app — shortly after it's posted. Premium and Business providers also receive text message alerts (skipped while the iPhone app is delivering the same alert as a push), and for matching leads a conversation is opened for them automatically; see "Matched conversations: how new leads reach your Inbox".

What Premium and Business add

Responding to leads and connecting with families is where a subscription comes in. Any provider with a live profile can browse the leads board, but Premium is what unlocks replying to leads, messaging with parents, viewing client phone numbers, and scheduling interviews. Bornbir Business adds up to 5 service locations, team logins, a higher daily connection allowance, and a ranking above Premium in search. First-time subscribers get a 7-day free trial — see "Bornbir Premium and Business plans and pricing".

Once a family hires you

Premium and Business also include tools for running your practice:

Clients — a profile for each family you care for, with visits and private notes. See "Managing your clients".
Contracts and e-signature — send a contract for the family to sign online. See "Sending contracts for signature".
Invoices — bill a client and get paid by card, with payouts to your bank (US providers). See "Invoicing clients and getting paid".
Superbills — US doulas, midwives, and lactation consultants can turn a paid invoice into a superbill for the family's insurer. See "Creating superbills for insurance reimbursement".

Finding your way around the portal

After you log in, the sidebar has these areas:

Home — your dashboard: new leads near you, unread messages, your rating and response time, and your profile strength checklist.
Profile — edit your Business, About you, Experience, Service, and (on Business) Locations details anytime, and preview your page with View as a parent.
Availability — tell families which months you're open, pause when you're full, and add time off; see "Setting your availability".
Inbox — your conversations with families.
Leads — care requests from families near you.
Clients — the families who hired you (Premium and Business).
Reviews — the reviews on your profile, plus Request reviews and Import reviews.
Events — classes and events you host.
Team — invite associates to share your account (Business).
Refer a provider — your invite link for colleagues; they get a 30-day free trial, and you earn a credit once they pay. See "Referring other providers".
Account settings — your plan, email, notifications, saved replies, document templates (Premium and Business), and account deletion.
Get the iPhone app — download Bornbir for Providers for push notifications on the go; see "The Bornbir for Providers iPhone app".
Get paid — set up Stripe payouts and see payments families have made to you; see "Invoicing clients and getting paid".
Manage subscription — opens your Stripe billing portal.

Leads, Inbox, Reviews, and Events stay locked until your profile is live — see "Verifying your email address" for how to get there. Help center and Contact support in the sidebar bring you here or to our team.

Questions? We're happy to help at support@bornbir.com.