Insurance settings on your profile

Letting families know whether you accept insurance helps the right clients find you — many parents specifically look for services covered by their insurance.

Setting your insurance options

1. Go to Profile in your portal sidebar, open the Service tab, and click Edit.
2. If you are in the US, either select the insurance companies you accept, or turn on the I don't accept insurance toggle. One of the two is required.
3. Click Save.

Providers outside the US simply answer Yes or No to whether they accept insurance.

How it appears to families

• On your public profile, the insurers you accept are listed under Accepted insurance in your pricing section, with a note asking families to message you to confirm coverage for their plan. Your profile's FAQs also answer "Does [your first name] accept insurance?" with the same list.
• When families open your profile from Search, the Insurance line lists the insurers you accept, or says "Not accepted" if you haven't listed any.
• On Bornbir's city pages, your card shows an "Accepts insurance" chip.
• Parents can filter search results by insurance, so keeping this setting accurate helps you show up for the right families.

What Bornbir does and doesn't do

Bornbir does not bill insurers or file claims for you. Our role is helping families find you — any insurance billing happens directly between you and your client, just like the rest of your working relationship.

If you're a doula, lactation consultant, or midwife in the US, Bornbir can help your clients seek reimbursement themselves: add your NPI on the Service tab (see "Adding your NPI number"), and on Premium and Business you can create a superbill from a paid Bornbir invoice for the family to send to their insurer (see "Creating superbills for insurance reimbursement").

If a family asks whether their specific plan covers your services, that is a conversation to have with them directly, since coverage depends on their plan and your billing setup.

Have questions about the insurance settings themselves? Email us at support@bornbir.com.